Expert guidance for leaders
shaping the future of talent.
Expert guidance for leaders shaping the future of talent.
Behavioural insight. Strategic clarity. Real-world impact.
Amanda Bassin
Talent Strategist & Behaviour Expert
Amanda is on a mission to help leaders rewire and reinvent their approach to people, culture, and behaviour—so organizations finally work the way they should.
People don’t change because they’re told to—they change when they’re understood.
After more than 20 years advising Canada’s top executives, Amanda has learned one truth: people don’t change because they’re told to— they change when they’re understood.
Trusted expertise on what truly drives performance and culture.
Amanda is a leadership advisor, CPA, and founder of Persuit Group. With two decades of experience in Canadian financial services, she helps boards and executives align culture, talent, and performance. Known for her candour and clarity, she brings practical behavioural insight that strengthens teams, modernizes leadership, and drives meaningful impact.
People don’t change because they’re told to—they change when they’re understood.
After more than 20 years advising Canada’s top executives, Amanda has learned one truth: people don’t change because they’re told to— they change when they’re understood.
Trusted expertise on what truly drives performance and culture.
Amanda is a leadership advisor, CPA, and founder of Persuit Group. With two decades of experience in Canadian financial services, she helps boards and executives align culture, talent, and performance. Known for her candour and clarity, she brings practical behavioural insight that strengthens teams, modernizes leadership, and drives meaningful impact.
Amanda's Signature Speaking Topics
Amanda’s signature talks cut through corporate noise and get to the truth of how people lead, behave, and perform. Drawing on decades of behavioural insight and executive experience, she tackles the issues leaders avoid but desperately need to confront—from why we choose the wrong people to lead, to the narratives women still can’t name, to the cultural patterns holding Canada’s financial sector back. Each topic is designed to challenge assumptions, spark honest reflection, and offer practical shifts leaders can use immediately.
Why we choose the wrong leaders—and how to fix it?
A provocative look at behavioural blind spots in hiring, power dynamics, and organizational culture—and how to build teams that actually perform.
The hidden cost of ‘Nice Culture.’
Why employee-friendly environments sometimes hurt women, stifle truth, and create risk—and how to build cultures that are kind and accountable.
The talent crisis inside Canada’s financial services.
Based on Amanda’s work inside Canada’s most influential financial institutions—what’s broken, what’s changing, and what leaders must do next.
Women, leadership, and the stories we still don’t tell.
A candid exploration of confidence, identity, self-trust, and how women rise in systems not designed for them.
How human behaviour shapes teams, trust, and results.
A deeply practical session on what leaders need to understand about emotion, motivation, and cognitive bias to shift performance.
Integrity, self-respect, and the leadership we model at home.
A personal, highly relatable talk on how personal discipline, emotional safety, and clear choices create powerful leadership—in life and work.